{"title":"Purple Maxi Dresses","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA purple maxi dress is the colour most people overlook, which is exactly why it works so well. Purple is rich, a little regal and quietly flattering, and it covers a huge spread: soft lilac, lavender and pastel purple for something pretty and fresh, deep plum, aubergine and dark purple for rich, jewel-tone elegance. Because so few people reach for it, a purple maxi always looks considered and a touch different. Wear it as a floaty\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/floral\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003efloral\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by day or a sleek\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/satin-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esatin\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e by night.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eLilac's having a moment\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe soft purples have quietly become some of the prettiest colours around. Lilac, lavender and pastel purple feel fresh, romantic and a little dreamy, perfect for daytime in spring: an afternoon tea, an Easter or spring lunch, or simply a pretty day out. They are easier to wear than you would think, sitting happily next to white, cream, denim and tan. For a casual lilac look, flat\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/shoes\/sandals\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esandals\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, a \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/denim-jackets\"\u003e\u003cspan\u003edenim jacket\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and barely-there gold keep it relaxed, while a\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/long-sleeve-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003elong sleeve\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e lilac maxi is lovely for cooler spring days. Soft purple brings a gentle pop of colour without ever feeling loud.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhen purple turns regal\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the deeper end, purple is a genuine showstopper. Plum, aubergine and dark purple are rich jewel tones that look expensive and elegant, right up there with emerald and navy for an evening event or a cocktail party. They are gorgeous in a\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/lace-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003elace\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e or\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/corset\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecorset\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e style for a formal, or a\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/sequin-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esequin\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e purple maxi when you want some sparkle. A pink and purple floral is a softer, romantic take if full plum feels like a lot. Purple loves a metallic, so gold or silver accessories lift it beautifully, and a deep plum reads especially luxe in satin under low light. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe rest of the purple edit\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor more,\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/purple-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003epurple dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e gathers every shade we make,\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/maxi-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003emaxi dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e has the same long length in other colours,\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/cocktail-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecocktail dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e cover the dressier occasions, and\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/wedding-guest-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ewedding guest dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e is full of jewel tones for a formal.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"nikki-maxi-dress-halter-thigh-split-wrap-dress-in-lilac","title":"Nikki Maxi Dress - Halter Thigh Split Wrap Dress in Lilac","description":"\u003cp\u003eElevate your wardrobe with our stunning Nikki Maxi Dress - a halter thigh split wrap dress that commands attention in its breathtaking lilac hue. Crafted with the modern woman in mind, this sleeveless maxi dress is the epitome of grace and empowerment, seamlessly blending versatility and style. Made from luxurious georgette and high-quality polyester, it ensures not only a flattering fit but also enduring elegance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrap Dress\u003c\/li\u003e\n\u003cli\u003eZips Feature\u003c\/li\u003e\n\u003cli\u003eInner Lining\u003c\/li\u003e\n\u003cli\u003eGeorgette Fabric\u003c\/li\u003e\n\u003cli\u003eHalter Neckline\u003c\/li\u003e\n\u003cli\u003eFormal Wear\u003c\/li\u003e\n\u003cli\u003eMaxi Length\u003c\/li\u003e\n\u003cli\u003eSleeveless\u003c\/li\u003e\n\u003cli\u003ePolyester Material\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSize and Fit\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize S \/ 8 length: 157cm \/ 61.81in\u003c\/li\u003e\n\u003cli\u003eStudio model is wearing size XS \/ 6 AU \/ 2 US \/ 6 UK \/ 34 EU\u003c\/li\u003e\n\u003cli\u003eStudio model's height is 168cm \/ 5'6''\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMaterial and Care\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMain Fabric: 100% Polyester Lining: 90% Polyester, 10% Spandex\u003c\/li\u003e\n\u003cli\u003eNo Stretch\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Showpo Exclusive","offers":[{"title":"UK 6","offer_id":51577842336058,"sku":"SD24100088-268-06","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"UK 8","offer_id":51577246843194,"sku":"SD24100088-268-08","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"UK 10","offer_id":51577249661242,"sku":"SD24100088-268-10","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":51577249464634,"sku":"SD24100088-268-12","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"UK 14","offer_id":51577832046906,"sku":"SD24100088-268-14","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/2619\/0650\/files\/Nikki_Maxi_Dress_-_Halter_Thigh_Split_Wrap_Dress_in_Lilac__0009.jpg?v=1745484624"},{"product_id":"kitsune-maxi-dress-cut-out-maxi-dress-in-amethyst","title":"Kitsune Maxi Dress - One Shoulder Cut Out Dress in Pink","description":"\u003cp\u003e\u003cstrong\u003eSize and Fit\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStudio model is wearing size XS \/ 6 AU \/ 2 US \/ 6 UK \/ 34 EU\u003c\/li\u003e\n\u003cli\u003eStudio model's height is 170cm \/ 5'7''\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMaterial and Care\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAcrylic\u003c\/li\u003e\n\u003cli\u003eLow \/ No stretch\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHOWPO EU","offers":[{"title":"UK 6","offer_id":51198751244602,"sku":"DA21846-267-06","price":33.0,"currency_code":"GBP","in_stock":false},{"title":"UK 8","offer_id":51199182143802,"sku":"DA21846-267-08","price":33.0,"currency_code":"GBP","in_stock":false},{"title":"UK 10","offer_id":51198976262458,"sku":"DA21846-267-10","price":33.0,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":51199193743674,"sku":"DA21846-267-12","price":33.0,"currency_code":"GBP","in_stock":false},{"title":"UK 14","offer_id":51199122571578,"sku":"DA21846-267-14","price":33.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/2619\/0650\/files\/Kitsune_Maxi_Dress_-_Cut_Out_Maxi_Dress_in_Amethyst_1.jpg?v=1745543539"},{"product_id":"amalie-the-label-lily-maxi-dress-v-neck-long-puff-sleeve-tie-back-in-montreuil-print","title":"Amalie The Label - Lily Linen Blend V Neck Long Puff Sleeve Tie Back Maxi Dress in Montreuil Print","description":"\u003cp\u003eStep into a world of enchantment with the Amalie The Label Lily Maxi Dress. This captivating dress features a mesmerizing Montreuil print, reminiscent of dreamy sunsets and blooming flowers. With its flattering A-line silhouette and V-neckline, this dress is perfect for any occasion - whether it's a party day or an evening soiree. The long puff sleeves add an elegant touch to the overall look, while the tie back detail allows you to customize the fit to your liking. Made from high-quality viscose fabric, this maxi dress ensures comfort all day long without compromising on style. 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