{"title":"Blue Midi Dresses","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA blue midi dress covers more ground than its single name suggests. The shade runs from the softest baby blue through dusty and sky tones, up to royal, cobalt, and a navy deep enough to stand in for black. That range is the whole appeal: one colour family that handles a garden party in the morning and a dinner reservation the same night. Showpo's blue midi dress collection moves right across the spectrum, in\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/floral\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003efloral\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e prints for warmer months, fluid\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/slip-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eslip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e satins, breezy\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/linen-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003elinen\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, romantic\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/lace-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003elace\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, and\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/long-sleeve-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003elong sleeve\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e styles for when the temperature drops. Sizes 4 to 20, with free delivery on orders over £135.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhere a blue midi earns its keep\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe lighter end of the spectrum is built for daytime. A light blue or \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/pastel-dresses\"\u003e\u003cspan\u003epastel\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e blue midi dress, especially in a floral print, suits garden parties, the Chelsea Flower Show, and weekends on the Cornwall coast, where the shade reads soft against sun and sea. A blue and white midi brings a breezy, almost nautical ease, right at home at Henley or a summer regatta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor a wedding, blue is one of the safest\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/wedding-guest-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ewedding guest\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e colours going. A royal blue or cobalt blue midi dress photographs beautifully and sidesteps any white-adjacent worry, while a dusty blue style keeps things understated for a daytime ceremony. Style with gold jewellery and a heel you can stand in for the long haul. Then there is navy, the blue that behaves like a neutral. A \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/navy-going-out-dresses\"\u003e\u003cspan\u003enavy blue\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e midi dress in crepe or ponte handles the office, then dinner, then drinks, with only a shoe change in between, and a version with sleeves carries it into autumn. Navy and \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/gold-dresses\"\u003e\u003cspan\u003egold\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e is the pairing that never misreads the room, whether the night is a \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/corporate-event-dresses\"\u003e\u003cspan\u003ework function\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e or a country house celebration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhich blue are you reaching for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShade carries most of the message with blue, so start there. Sky blue and baby blue feel fresh and \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/spring-outfits\"\u003e\u003cspan\u003espring-ready\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, dusty and pale blue are the quieter, grown-up neutrals of the family, royal and cobalt are the show-offs, and dark blue or navy is your evening anchor. Fabric decides the rest. A\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/bodycon-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ebodycon\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e cut in a deep blue sculpts for evening, while an A-line or fit-and-flare in a lighter shade moves easily through the day. A\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/corset\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecorset\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e bodice gives any shade a bit of shape, a\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/strapless-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003estrapless\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e neckline bares the shoulders for warmer nights, lace softens a cobalt into something more romantic, and linen keeps a pale blue easy for summer. A blue slip dress in \u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/satin-dresses\"\u003e\u003cspan\u003esatin\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e sits in the middle of it all: dress it up or down and it follows your lead. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKeep exploring\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor more length in the same palette,\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/maxi-dresses\/blue\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eblue maxi dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/blue-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eblue dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e carry the shade further. For a shorter hem or a different mood entirely,\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/dresses\/mini-dresses\/blue\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eblue mini dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and\u003c\/span\u003e\u003ca href=\"https:\/\/www.showpo.com\/uk\/collections\/cocktail-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecocktail dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e cover the rest of the calendar.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"edlyn-midi-dress-v-neck-side-cut-out-dress-in-blue","title":"Edlyn Midi Dress - V Neck Side Cut Out Dress in Blue","description":"\u003cp\u003e\u003cstrong\u003eSize and Fit\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStudio model is wearing size XS \/ 6 AU \/ 2 US \/ 6 UK \/ 34 EU\u003c\/li\u003e\n\u003cli\u003eStudio model's height is 170cm \/ 5'7''\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMaterial and Care\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% Polyester\u003c\/li\u003e\n\u003cli\u003eLow \/ No stretch\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHOWPO EU","offers":[{"title":"UK 6","offer_id":51198748524858,"sku":"DA14193-106-06","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 8","offer_id":51199068864826,"sku":"DA14193-106-08","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 10","offer_id":51199069782330,"sku":"DA14193-106-10","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":51201775108410,"sku":"DA14193-106-12","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 14","offer_id":51198874059066,"sku":"DA14193-106-14","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/2619\/0650\/files\/Edlyn_Midi_Dress_-_V_Neck_Side_Cut_Out_Dress_in_Blue__0001.jpg?v=1745543353"},{"product_id":"tymia-midi-dress-shoulder-tie-bustier-shirred-back-a-line-in-pastel-blue","title":"Tymia Midi Dress - Shoulder Tie Bustier Shirred Back A Line in Pastel Blue","description":"\u003cp\u003eThe Tymia Midi Dress comes in pastel blue cotton, bringing softness to a structured party-day silhouette.\u003c\/p\u003e\u003cp\u003eThe sweetheart neckline frames the decolletage, while the sleeveless cut leaves the shoulders open and keeps the proportions light. It holds an easy place among blue dresses for a garden party, baby shower or daytime soiree. Feminine, considered, and clean enough to style your way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCotton fabrication\u003c\/li\u003e\n\u003cli\u003eSweetheart neckline\u003c\/li\u003e\n\u003cli\u003eSleeveless silhouette\u003c\/li\u003e\n\u003cli\u003eMidi length hem\u003c\/li\u003e\n\u003cli\u003eA-line, fit-and-flare\u003c\/li\u003e\n\u003cli\u003ePerfect for parties\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSize and Fit\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize S \/ 8 length: 115cm \/ 45.28in\u003c\/li\u003e\n\u003cli\u003eStudio model is wearing size XS \/ 6 AU \/ 2 US \/ 6 UK \/ 34 EU\u003c\/li\u003e\n\u003cli\u003eStudio model's height is 170cm \/ 5'7''\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMaterial and Care\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eMain: 100% Cotton | Non-stretch\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNatural Fibres\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe main fabric of this product is made from 100% Natural Fibres. Whilst some of these fibres still have detrimental impacts in their supply chain, Natural Fibres have a reduced overall impact compared to a raw polyester.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Showpo Exclusive","offers":[{"title":"UK 4","offer_id":51577905479994,"sku":"SD23080046-#72-04","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 6","offer_id":51577098240314,"sku":"SD23080046-#72-06","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 8","offer_id":51577252315450,"sku":"SD23080046-#72-08","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 10","offer_id":51577279349050,"sku":"SD23080046-#72-10","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":51577099026746,"sku":"SD23080046-#72-12","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"UK 14","offer_id":51577187893562,"sku":"SD23080046-#72-14","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"UK 16","offer_id":51577310937402,"sku":"SD23080046-#72-16","price":89.95,"currency_code":"GBP","in_stock":true},{"title":"UK 18","offer_id":51577284952378,"sku":"SD23080046-#72-18","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 20","offer_id":51577204277562,"sku":"SD23080046-#72-20","price":89.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/2619\/0650\/files\/Tymia_Midi_Dress_-_Shoulder_Tie_Bustier_Shirred_Back_A_Line_in_Pastel_Blue_1.jpg?v=1777446756"},{"product_id":"michaela-midi-dress-jacquard-ruffle-detail-tiered-dress-in-light-blue","title":"Michaela Midi Dress - Jacquard Ruffle Detail Tiered Dress in Light Blue","description":"\u003cp\u003eThe Michaela Midi Dress is cut as a sleeveless slip dress in light blue clipped jacquard, with a midi hem that moves softly rather than sitting flat.\u003c\/p\u003e\u003cp\u003eThe inner lining helps the polyester fabrication settle smoothly against the body, while the zip closure keeps the fit neat. It reads polished for a wedding guest dress, then shifts easily into a party night with the same quiet structure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSleeveless slip dress\u003c\/li\u003e\n\u003cli\u003eElegant V-neck design\u003c\/li\u003e\n\u003cli\u003eChic midi length\u003c\/li\u003e\n\u003cli\u003eClipped jacquard texture\u003c\/li\u003e\n\u003cli\u003eInner lining included\u003c\/li\u003e\n\u003cli\u003eInvisible zip closure\u003c\/li\u003e\n\u003cli\u003eWedding guest ready\u003c\/li\u003e\n\u003cli\u003eParty night perfect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSize and Fit\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize S \/ 8 length: 123.5cm \/ 48.62in\u003c\/li\u003e\n\u003cli\u003eStudio model is wearing size XS \/ 6 AU\u003c\/li\u003e\n\u003cli\u003eStudio model's height is 170cm \/ 5'7''\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMaterial and Care\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eMain: 100% Polyester | Non-stretch\u003c\/li\u003e\u003c\/ul\u003e","brand":"Showpo Exclusive","offers":[{"title":"UK 6","offer_id":51577171968314,"sku":"SD24070051-132-06","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 8","offer_id":51577205522746,"sku":"SD24070051-132-08","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 10","offer_id":51577278103866,"sku":"SD24070051-132-10","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":51577262145850,"sku":"SD24070051-132-12","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 14","offer_id":51577205784890,"sku":"SD24070051-132-14","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 16","offer_id":51577357500730,"sku":"SD24070051-132-16","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 18","offer_id":51577281773882,"sku":"SD24070051-132-18","price":89.95,"currency_code":"GBP","in_stock":false},{"title":"UK 20","offer_id":51577313689914,"sku":"SD24070051-132-20","price":89.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/2619\/0650\/files\/Michaela_Midi_Dress_-_Jacquard_Ruffle_Detail_Tiered_Dress_in_Light_Blue_0003.jpg?v=1745513355"},{"product_id":"giselli-midi-dress-adjustable-strap-ruched-bust-dress-in-blue-print","title":"Giselli Midi Dress - Adjustable Strap Ruched Bust Dress in Blue Print","description":"\u003cp\u003e\u003cstrong\u003eSize and Fit\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStudio model is wearing size XS \/ 6 AU \/ 2 US \/ 6 UK \/ 34 EU\u003c\/li\u003e\n\u003cli\u003eStudio model measurements are:\u003c\/li\u003e\n\u003cli class=\"ql-indent-1\"\u003eHeight: 174cm \/ 5'9''\u003c\/li\u003e\n\u003cli class=\"ql-indent-1\"\u003eBust: 83cm \/ 33''\u003c\/li\u003e\n\u003cli class=\"ql-indent-1\"\u003eWaist: 61cm \/ 24''\u003c\/li\u003e\n\u003cli class=\"ql-indent-1\"\u003eHip: 90cm \/ 35''\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMaterial and Care\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e65% Cotton, 35% Polyester\u003c\/li\u003e\n\u003cli\u003eLow \/ No stretch\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SHOWPO EU","offers":[{"title":"UK 6","offer_id":51577871630650,"sku":"64147B11-106-06","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 8","offer_id":51577386697018,"sku":"64147B11-106-08","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 10","offer_id":51577349275962,"sku":"64147B11-106-10","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 12","offer_id":51577246122298,"sku":"64147B11-106-12","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"UK 14","offer_id":51577472844090,"sku":"64147B11-106-14","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/2619\/0650\/files\/Giselli_Midi_Dress_-_Adjustable_Strap_Ruched_Bust_Dress_in_Blue_Print__1.jpg?v=1745543217"},{"product_id":"lorma-midaxi-dress-ruched-layered-dress-in-blue-floral","title":"Lorma Midi Dress - Ruched Layered Dress in Blue Floral","description":"\u003cp\u003eThe Lorma Midi Dress brings a blue floral finish to a ruched, layered shape that settles neatly against the body.\u003c\/p\u003e\u003cp\u003eThrough the torso, the ruching creates soft definition; below, the layered midi hem moves easily as you walk. 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